People like the idea of innovation in the abstract, but when you present them with any specific innovation, they tend to reject it because it doesn’t fit with what they already know.
— Jessica Livingston, Founders at Work
PREVIOUS02/09/2026
People like the idea of innovation in the abstract, but when you present them with any specific innovation, they tend to reject it because it doesn’t fit with what they already know.
— Jessica Livingston, Founders at Work