10/13/2024

It’s not wrong to make a list of things that you need to do, and then start doing those things. What’s unrealistic is believing that the list is right no matter what new information arises as you move through its action items. What’s wrong is viewing that list as your work, disconnected from a higher outcome. Countless studies have shown that when people are connected to a higher purpose, they do better work. They’re more motivated. They’re happier.

— Janice Fraser, Jason Fraser, and Eric Ries, Farther, Faster, and Far Less Drama