Few of us want to be reminded that there is a hunk of dead animal on our plate when we are served a steak. Mostly, we protect ourselves by a coy use of language and an elaborate set of conventions that allow us to maintain a double standard. The true nature of meat eating, like the true nature of sex and excretion, is only easy to refer to implicitly, hidden in euphemistic synonyms and allusions: “veal cutlets,” “making love,” “going to the bathroom.” Somehow we sense that there is soul-killing going on in slaughterhouses, but our palates don’t want to be reminded of it.
— Douglas R Hofstadter and Daniel C. Dennett, The Mind’s I
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