To create content is to be distracted. To create the “platform” is to focus on the true structure of reality. Shaping media is better than shaping the content of such media. It is the person who makes the “platform” who becomes a billionaire. The person who provides the content—be it reviews on Yelp, self-published books on Amazon, your own car and waking hours through Uber—is a rube distracted by a glittering but pointless object.
— Adrian Daub, What Tech Calls Thinking